{"id":8427,"date":"2026-01-14T18:45:13","date_gmt":"2026-01-14T10:45:13","guid":{"rendered":"https:\/\/micppf.com\/aktualni-marketingove-strategie-a-kampane-spolecnosti-xpel-2026-2028\/"},"modified":"2026-04-22T00:36:57","modified_gmt":"2026-04-21T16:36:57","slug":"aktualni-marketingove-strategie-a-kampane-spolecnosti-xpel-2026-2028","status":"publish","type":"post","link":"https:\/\/micppf.com\/cs\/aktualni-marketingove-strategie-a-kampane-spolecnosti-xpel-2026-2028\/","title":{"rendered":"Aktu\u00e1ln\u00ed marketingov\u00e9 strategie a kampan\u011b spole\u010dnosti XPEL - 2026-2028"},"content":{"rendered":"\n<p>Pokud jste ji\u017e v ekosyst\u00e9mu XPEL (nebo jej hodnot\u00edte), neju\u017eite\u010dn\u011bj\u0161\u00edm zp\u016fsobem, jak pochopit &#8222;sou\u010dasnou strategii&#8220;, je pod\u00edvat se na to, jak XPEL d\u016fsledn\u011b buduje r\u016fst nap\u0159\u00ed\u010d <strong>prodejci<\/strong> a <strong>maloobchodem<\/strong> - a jak\u00e1 podpora se k partner\u016fm skute\u010dn\u011b dost\u00e1v\u00e1.<\/p>\n\n<p>Vlastn\u00ed materi\u00e1ly pro investory spole\u010dnosti XPEL popisuj\u00ed strategii diverzifikovan\u00fdch kan\u00e1l\u016f (prodejny n\u00e1hradn\u00edch d\u00edl\u016f, prodejci\/karos\u00e1\u0159sk\u00e9 d\u00edlny, OEM, e-commerce) a v\u00fdslovn\u011b uv\u00e1d\u011bj\u00ed faktory popt\u00e1vky, jako je generov\u00e1n\u00ed veden\u00ed, marketing na akc\u00edch, partnerstv\u00ed s vlivn\u00fdmi osobami, vztahy s m\u00e9dii a kampan\u011b na podporu zna\u010dky\/produktu.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/micppf.com\/wp-content\/uploads\/2026\/01\/image-2026&#x5E74;1&#x6708;14&#x65E5;-18_43_39-1024x683.png\" alt=\"\" class=\"wp-image-6819\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edru\u010dka pro rok 2026 ve srozumiteln\u00e9 podob\u011b<\/h2>\n\n<p>Marketingov\u00e1 strategie spole\u010dnosti XPEL nen\u00ed ani tak o jedn\u00e9 &#8222;kampani m\u011bs\u00edce&#8220;, jako sp\u00ed\u0161e o opakovateln\u00e9m syst\u00e9mu:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Budov\u00e1n\u00ed popt\u00e1vky (zna\u010dka + v\u00fdkonnostn\u00ed marketing + ud\u00e1losti)<\/li>\n\n\n\n<li>Umo\u017enit partner\u016fm (n\u00e1stroje, \u0161kolen\u00ed, software, podpora).<\/li>\n\n\n\n<li>Konverze v m\u00edst\u011b prodeje (zejm\u00e9na v prodejn\u00edch toc\u00edch).<\/li>\n\n\n\n<li>\u0160k\u00e1lov\u00e1n\u00ed prost\u0159ednictv\u00edm struktury prodejn\u00edch kan\u00e1l\u016f (poprodejn\u00ed a dealersk\u00e9 programy)<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Co spole\u010dnost XPEL poskytuje prodejc\u016fm a partner\u016fm (co existuje, nikoliv chloupky)<\/h2>\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edstup k s\u00edti prodejc\u016f: produkty, \u0161kolen\u00ed, n\u00e1stroje, podpora<\/h3>\n\n<p>Na str\u00e1nk\u00e1ch prodejc\u016f spole\u010dnosti XPEL je slib jasn\u00fd: p\u0159\u00edstup k produkt\u016fm, odborn\u00e1 \u0161kolen\u00ed, n\u00e1stroje a podpora zam\u011b\u0159en\u00e1 na r\u016fst podnik\u00e1n\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">\u0160kolen\u00ed: nejen &#8222;jak instalovat&#8220;, ale i jak standardizovat v\u00fdsledky.<\/h3>\n\n<p>Spole\u010dnost XPEL ve sv\u00e9 zpr\u00e1v\u011b pro investory uv\u00e1d\u00ed, \u017ee nab\u00edz\u00ed \u0161kolen\u00ed pro za\u010d\u00e1te\u010dn\u00edky a pokro\u010dil\u00e9 pro hlavn\u00ed nab\u00eddky (PPF, n\u00e1t\u011bry, t\u00f3nov\u00e1n\u00ed oken, architektonick\u00e9 f\u00f3lie), kter\u00e9 je dostupn\u00e9 na m\u00edst\u011b i mimo n\u011bj v podnikov\u00fdch \u0161kol\u00edc\u00edch za\u0159\u00edzen\u00edch v n\u011bkolika zem\u00edch.<\/p>\n\n<h3 class=\"wp-block-heading\">Software a pracovn\u00ed postupy: DAP a DAPNext<\/h3>\n\n<p>Stejn\u00e9 materi\u00e1ly pro investory popisuj\u00ed:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>P\u0159\u00edstup spole\u010dnosti DAP k <strong>v\u00edce ne\u017e 80 000 vzorovan\u00fdch sad pro ochranu laku pro<\/strong> certifikovan\u00e9 mont\u00e1\u017en\u00ed firmy<\/li>\n\n\n\n<li>DAPNext je sm\u011brov\u011b um\u00edst\u011bn jako &#8222;digit\u00e1ln\u00ed podnikov\u00e9 \u0159e\u0161en\u00ed v\u0161e v jednom&#8220; (vrstva pracovn\u00edch postup\u016f, nejen \u0159ez\u00e1n\u00ed soubor\u016f).<\/li>\n<\/ul>\n\n<p>To je pro obchodn\u00edky d\u016fle\u017eit\u00e9, proto\u017ee to sni\u017euje riziko doru\u010den\u00ed: konzistence, rychlost a m\u00e9n\u011b &#8222;probl\u00e9m\u016f se vzory&#8220; v m\u011b\u0159\u00edtku.<\/p>\n\n<h3 class=\"wp-block-heading\">Z\u00e1kaznick\u00e1 podpora: nep\u0159etr\u017eit\u00e1 provozn\u00ed asistence<\/h3>\n\n<p>Spole\u010dnost XPEL ve sv\u00e9 zpr\u00e1v\u011b pro investory tak\u00e9 uv\u00e1d\u00ed, \u017ee je j\u00ed <strong>nep\u0159etr\u017eit\u011b<\/strong> k dispozici t\u00fdm podpory, kter\u00fd pom\u00e1h\u00e1 s expedic\u00ed objedn\u00e1vek, \u0159e\u0161en\u00edm probl\u00e9m\u016f se softwarem a poradenstv\u00edm ohledn\u011b obchodn\u00edch \u0159e\u0161en\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">Modely dealerstv\u00ed: t\u0159i zp\u016fsoby, jak m\u016f\u017ee XPEL vyhov\u011bt kapacit\u011b dealera<\/h3>\n\n<p>Prezentace spole\u010dnosti XPEL pro investory popisuje flexibiln\u00ed modely poskytov\u00e1n\u00ed dealersk\u00fdch slu\u017eeb:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Intern\u00ed program<\/strong> (prodejce instaluje ve vlastn\u00edm podniku, podporovan\u00fd n\u00e1stroji\/\u0161kolen\u00edm\/softwarem)<\/li>\n\n\n\n<li><strong>Partnerstv\u00ed se spole\u010dnost\u00ed XPEL<\/strong> (XPEL poskytuje komplexn\u00ed instala\u010dn\u00ed slu\u017eby, v\u010detn\u011b t\u00fdm\u016f pro velkoobjemov\u00e9 programy).<\/li>\n\n\n\n<li><strong>Partnerstv\u00ed na trhu s n\u00e1hradn\u00edmi d\u00edly<\/strong> (prodejce zad\u00e1v\u00e1 zak\u00e1zku certifikovan\u00e9mu m\u00edstn\u00edmu instalat\u00e9rovi a ponech\u00e1v\u00e1 si mar\u017ei prost\u0159ednictv\u00edm maloobchodn\u00ed p\u0159ir\u00e1\u017eky)<\/li>\n<\/ul>\n\n<p>Popisuj\u00ed tak\u00e9 dynamiku dopl\u0148kov\u00fdch produkt\u016f dealerstv\u00ed: produkty integrovan\u00e9 v m\u00edst\u011b prodeje, sdru\u017eov\u00e1n\u00ed do bal\u00ed\u010dk\u016f PPF\/tint\/coatings a p\u0159\u00edstup &#8222;feeder&#8220; do upsell\u016f v odd\u011blen\u00ed F&amp;I v kombinaci s kompatibiln\u00edm dopl\u0148kov\u00fdm softwarem.<\/p>\n\n<h2 class=\"wp-block-heading\">Kde se obvykle objevuj\u00ed &#8222;aktu\u00e1ln\u00ed kampan\u011b&#8220; pro prodejce a maloobchodn\u00ed prodejce<\/h2>\n\n<p>Nam\u00edsto odhadov\u00e1n\u00ed konkr\u00e9tn\u00edch propaga\u010dn\u00edch nab\u00eddek je ak\u010dn\u011bj\u0161\u00ed mapovat kampan\u011b, do kter\u00fdch XPEL v\u00fdslovn\u011b investuje:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Generov\u00e1n\u00ed lead\u016f<\/strong> (z\u00edsk\u00e1v\u00e1n\u00ed popt\u00e1vky)<\/li>\n\n\n\n<li><strong>Glob\u00e1ln\u00ed a m\u00edstn\u00ed marketing na akc\u00edch<\/strong> (aktivace partner\u016f)<\/li>\n\n\n\n<li><strong>Partnerstv\u00ed s vlivn\u00fdmi osobami<\/strong> a <strong>vztahy s m\u00e9dii<\/strong> (dosah + d\u016fv\u011bryhodnost)<\/li>\n\n\n\n<li><strong>Kampan\u011b na podporu zna\u010dky a produkt\u016f<\/strong> (konzistence sd\u011blen\u00ed)<\/li>\n<\/ul>\n\n<p>To je p\u00e1te\u0159. Jednotliv\u00e9 kampan\u011b se st\u0159\u00eddaj\u00ed, stroj z\u016fst\u00e1v\u00e1. <\/p>\n\n<h2 class=\"wp-block-heading\">Aktivace partner\u016f: konference a akce pro prodejce<\/h2>\n\n<p>Pro partnery v Severn\u00ed Americe vyd\u00e1v\u00e1 spole\u010dnost XPEL speci\u00e1ln\u00ed konferenci pro prodejce a prezentaci ud\u00e1lost\u00ed. Na str\u00e1nce Dealer Conference je uvedena <strong>XPEL Dealer Conference 2026, kter\u00e1<\/strong> se kon\u00e1 <strong>23.-24. ledna 2026<\/strong>.<br\/>Str\u00e1nka ud\u00e1lost\u00ed spole\u010dnosti XPEL tak\u00e9 prezentuje dealerskou konferenci jako konferenci zahrnuj\u00edc\u00ed produktov\u00e9 \u0161kolen\u00ed plus marketingov\u00e9 a obchodn\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed (s podrobnostmi o m\u00edst\u011b kon\u00e1n\u00ed uveden\u00fdmi tamt\u00e9\u017e). <\/p>\n\n<p>Pro prodejce je praktick\u00fd z\u00e1v\u011br jednoduch\u00fd: XPEL pou\u017e\u00edv\u00e1 ud\u00e1losti jako strategickou p\u00e1ku, nikoli jako vedlej\u0161\u00ed aktivitu.<\/p>\n\n<h2 class=\"wp-block-heading\">Tabulka: Podpora \u2192 p\u0159\u00ednos pro prodejce \u2192 co d\u011blat d\u00e1l<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Co XPEL poskytuje (zdokumentov\u00e1no)<\/th><th>Co to d\u011bl\u00e1 pro prodejce<\/th><th>Jak je prom\u011bnit v p\u0159\u00edjmy<\/th><\/tr><\/thead><tbody><tr><td>Hodnota dealersk\u00e9 s\u00edt\u011b: produkty, \u0161kolen\u00ed, n\u00e1stroje, podpora<\/td><td>Sni\u017euje t\u0159en\u00ed p\u0159i hled\u00e1n\u00ed zdroj\u016f a \u0161kolen\u00ed; posiluje d\u016fv\u011bryhodnost.<\/td><td>Sestavte &#8222;nab\u00eddku ochrany&#8220; (PPF\/tint\/povlaky) a nastavte c\u00edlov\u00e9 hodnoty m\u00edry p\u0159ilnavosti.<\/td><\/tr><tr><td>\u0160kolen\u00ed nap\u0159\u00ed\u010d hlavn\u00edmi nab\u00eddkami produkt\u016f<\/td><td>Standardizuje kvalitu a sni\u017euje po\u010det p\u0159epracov\u00e1n\u00ed<\/td><td>Vytvo\u0159en\u00ed certifika\u010dn\u00edho \u017eeb\u0159\u00ed\u010dku pro zam\u011bstnance nebo partnersk\u00e9 mont\u00e1\u017en\u00ed firmy<\/td><\/tr><tr><td>DAP s v\u00edce ne\u017e 80 000 vzory; sm\u011br DAPNext<\/td><td>Rychlej\u0161\u00ed pln\u011bn\u00ed, m\u00e9n\u011b probl\u00e9m\u016f s ulo\u017een\u00edm, lep\u0161\u00ed \u0161k\u00e1lovatelnost<\/td><td>Nab\u00eddka &#8222;instalace ve stejn\u00e9m t\u00fddnu&#8220; pro b\u011b\u017en\u00e9 modely; sn\u00ed\u017een\u00ed odpadu a rozd\u00edl\u016f v pr\u00e1ci<\/td><\/tr><tr><td>Z\u00e1kaznick\u00e1 podpora 24\/7 pro objedn\u00e1vky\/software\/obchodn\u00ed pomoc<\/td><td>Udr\u017euje operace v pohybu; m\u00e9n\u011b pozastaven\u00fdch obchod\u016f<\/td><td>Zaveden\u00ed intern\u00edho postupu eskalace, aby probl\u00e9my nez\u016fst\u00e1valy p\u0159es noc\/v\u00edkend.<\/td><\/tr><tr><td>Modely dod\u00e1vek pro prodejce (intern\u00ed partnerstv\u00ed\/XPEL\/mimoobchodn\u00ed trh)<\/td><td>Flexibilita d\u00edky kapacit\u011b a \u0159\u00edzen\u00ed<\/td><td>Zvolte model pro ka\u017edou st\u0159echu: pro velk\u00e9 objemy se pou\u017e\u00edv\u00e1 vestav\u011bn\u00fd\/outsourcovan\u00fd syst\u00e9m; pro mal\u00e9 objemy se pou\u017e\u00edv\u00e1 m\u00edstn\u00ed certifikovan\u00fd partner.<\/td><\/tr><tr><td>Marketingov\u00e9 akce a konference pro prodejce<\/td><td>\u0160kolen\u00ed + p\u0159\u00edru\u010dky + partnersk\u00e1 dynamika<\/td><td>Berte ud\u00e1losti jako sv\u016fj &#8222;ro\u010dn\u00ed reset&#8220;: nov\u00e9 skripty, nov\u00e9 bal\u00ed\u010dky, nov\u00e9 c\u00edle.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">V\u00fdhled na obdob\u00ed 2026-2028: co se pravd\u011bpodobn\u011b zm\u011bn\u00ed a pro\u010d to pom\u016f\u017ee prodejc\u016fm<\/h2>\n\n<h3 class=\"wp-block-heading\">Co je ji\u017e nyn\u00ed vid\u011bt v roce 2026<\/h3>\n\n<p>XPEL ve\u0159ejn\u011b diskutoval o strategick\u00fdch investic\u00edch do v\u00fdroby a dodavatelsk\u00e9ho \u0159et\u011bzce (ozn\u00e1meno spolu s v\u00fdsledky za 3. \u010dtvrtlet\u00ed 2025).<br\/>V p\u0159episu hovoru k v\u00fdsledk\u016fm za 3. \u010dtvrtlet\u00ed 2025 veden\u00ed rovn\u011b\u017e hovo\u0159\u00ed o v\u011bt\u0161\u00edch investic\u00edch do v\u00fdroby a dodavatelsk\u00e9ho \u0159et\u011bzce, nap\u0159\u00edklad prost\u0159ednictv\u00edm investi\u010dn\u00edch v\u00fddaj\u016f, f\u00faz\u00ed a akvizic nebo spole\u010dn\u00fdch podnik\u016f.<\/p>\n\n<p>Pro prodejce zlep\u0161en\u00ed dodavatelsk\u00e9ho \u0159et\u011bzce obecn\u011b znamen\u00e1 m\u00e9n\u011b p\u0159ekvapen\u00ed p\u0159i pln\u011bn\u00ed a spolehliv\u011bj\u0161\u00ed p\u0159\u00edslib slu\u017eeb.<\/p>\n\n<h3 class=\"wp-block-heading\">P\u0159im\u011b\u0159en\u00e1 progn\u00f3za na obdob\u00ed 2027-2028 (ozna\u010den\u00e1 progn\u00f3za)<\/h3>\n\n<p>Jedn\u00e1 se o progn\u00f3zu, nikoliv o z\u00e1ruku, kter\u00e1 v\u0161ak vypl\u00fdv\u00e1 z v\u00fd\u0161e uveden\u00fdch podn\u011bt\u016f ve ve\u0159ejn\u00fdch materi\u00e1lech a z celkov\u00e9ho sm\u011b\u0159ov\u00e1n\u00ed trhu.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>P\u0159edpov\u011b\u010f:<br\/>Pokud se investice do v\u00fdroby\/dod\u00e1vek budou dob\u0159e realizovat, m\u011bli by partne\u0159i \u010dasem zaznamenat v\u011bt\u0161\u00ed konzistenci, dostupnost a potenci\u00e1ln\u011b lep\u0161\u00ed ekonomiku jednotek.<\/li>\n\n\n\n<li>P\u0159edpov\u011b\u010f:<br\/>R\u00e1mcov\u00e1n\u00ed prodejn\u00edch kan\u00e1l\u016f spole\u010dnosti XPEL klade v\u00fdznamnou v\u00e1hu na prodejce\/karos\u00e1rny a vysv\u011btluje, jak dopl\u0148ky podporuj\u00ed upsell. O\u010dek\u00e1vejte pokra\u010duj\u00edc\u00ed zdokonalov\u00e1n\u00ed pracovn\u00edch postup\u016f dealer\u016f, balen\u00ed a prov\u00e1d\u011bn\u00ed program\u016f. <\/li>\n\n\n\n<li>P\u0159edpov\u011b\u010f:<br\/>Zdroje progn\u00f3z trhu p\u0159edpokl\u00e1daj\u00ed pokra\u010duj\u00edc\u00ed r\u016fst PPF a\u017e do konce roku 2020, co\u017e obvykle p\u0159itahuje v\u00edce instalat\u00e9r\u016f a v\u00edce nab\u00eddek na stejnou pozornost - co\u017e nut\u00ed prodejce zlep\u0161ovat svazky, skripty a rychlost dod\u00e1vek.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Jak by m\u011bli obchodn\u00edci jednat (praktick\u00e9, nikoli motiva\u010dn\u00ed)<\/h2>\n\n<h3 class=\"wp-block-heading\">P\u0159\u00ed\u0161t\u00edch 30 dn\u00ed: z\u00edskejte nab\u00eddku a pevn\u00fd pracovn\u00ed postup<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Rozhodn\u011bte o modelu poskytov\u00e1n\u00ed slu\u017eeb v jednotliv\u00fdch lokalit\u00e1ch: intern\u00ed vs. outsourcovan\u00e1 vs. vestav\u011bn\u00e1 podpora.<\/li>\n\n\n\n<li>Vytvo\u0159te 3 bal\u00ed\u010dky: vstupn\u00ed, st\u0159edn\u00ed, pr\u00e9miov\u00fd (bal\u00ed\u010dky PPF + tint\/coatings odpov\u00eddaj\u00ed logice kan\u00e1lu popsan\u00e9 v materi\u00e1lech pro investory).<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">P\u0159\u00ed\u0161t\u00edch 60 dn\u00ed: prom\u011b\u0148te podporu v m\u011b\u0159iteln\u00e9 kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Stanoven\u00ed c\u00edl\u016f pro rychlost p\u0159ipojen\u00ed (prodej u prodejc\u016f) a c\u00edl\u016f pro dobu od instalace (maloobchodn\u00ed prodej).<\/li>\n\n\n\n<li>Vytvo\u0159en\u00ed SLA slu\u017eby: pl\u00e1nov\u00e1n\u00ed instalace, kontroln\u00ed seznam QA, z\u00e1sady opakov\u00e1n\u00ed.<\/li>\n\n\n\n<li>Zdokumentujte eskala\u010dn\u00ed cestu pomoc\u00ed zdroj\u016f podpory a softwaru.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">P\u0159\u00ed\u0161t\u00edch 90 dn\u00ed: slad\u011bn\u00ed s cykly ud\u00e1lost\u00ed a cykly obsahu<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Pou\u017eijte kalend\u00e1\u0159 dealersk\u00e9 konference\/akc\u00ed jako kotvu pro pl\u00e1nov\u00e1n\u00ed (nov\u00e9 skripty, nov\u00e9 bal\u00ed\u010dky, nov\u00e9 \u010dtvrtletn\u00ed c\u00edle).<\/li>\n\n\n\n<li>Prom\u011b\u0148te &#8222;kampan\u011b zna\u010dky&#8220; v m\u00edstn\u00ed realizaci: knihovna p\u0159ed\/po, d\u016fkazn\u00ed materi\u00e1ly, bal\u00ed\u010dky p\u0159ipraven\u00e9 k financov\u00e1n\u00ed.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u010cASTO KLADEN\u00c9 DOTAZY<\/h2>\n\n<h3 class=\"wp-block-heading\">Co obvykle zahrnuje marketingov\u00e1 podpora dealersk\u00e9ho programu XPEL?<\/h3>\n\n<p>Na \u00farovni programu klade XPEL d\u016fraz na p\u0159\u00edstup k produkt\u016fm, \u0161kolen\u00ed, n\u00e1stroj\u016fm a podpo\u0159e. V materi\u00e1lech pro investory jsou tak\u00e9 podrobn\u011b pops\u00e1ny \u0161kolic\u00ed programy, p\u0159\u00edstup k softwaru DAP a nep\u0159etr\u017eit\u00e1 podpora. <\/p>\n\n<h3 class=\"wp-block-heading\">Jak XPEL podporuje instalace v dealersk\u00e9m m\u011b\u0159\u00edtku, kdy\u017e n\u00e1\u0161 t\u00fdm nezvl\u00e1d\u00e1 objem?<\/h3>\n\n<p>Investorsk\u00e1 zpr\u00e1va spole\u010dnosti XPEL popisuje n\u011bkolik model\u016f dealerstv\u00ed, v\u010detn\u011b p\u0159\u00edstupu, kdy spole\u010dnost XPEL poskytuje komplexn\u00ed instala\u010dn\u00ed slu\u017eby s integrovan\u00fdmi t\u00fdmy pro velkoobjemov\u00e9 programy, a cestu partnerstv\u00ed na poprodejn\u00edm trhu s vyu\u017eit\u00edm certifikovan\u00fdch m\u00edstn\u00edch instalat\u00e9r\u016f.<\/p>\n\n<h3 class=\"wp-block-heading\">Stoj\u00ed dealersk\u00e1 konference za to, aby byla up\u0159ednostn\u011bna?<\/h3>\n\n<p>Spole\u010dnost XPEL stav\u00ed dealerskou konferenci do pozice hlavn\u00ed ud\u00e1losti a spojuje ji s marketingov\u00fdm a obchodn\u00edm vzd\u011bl\u00e1v\u00e1n\u00edm vedle produktov\u00fdch \u0161kolen\u00ed, co\u017e je p\u0159esn\u011b ta oblast, kde se realizace programu zlep\u0161uje nejrychleji.<\/p>\n\n<h3 class=\"wp-block-heading\">Jak\u00e1 je nejv\u011bt\u0161\u00ed v\u00fdhoda na stran\u011b prodejce v letech 2026-2028?<\/h3>\n\n<p>Pokud budou investice do v\u00fdroby a dodavatelsk\u00e9ho \u0159et\u011bzce prob\u00edhat tak, jak je ve\u0159ejn\u011b pops\u00e1no, budou m\u00edt prodejci nejv\u011bt\u0161\u00ed prosp\u011bch ze spolehlivosti: stabiln\u011bj\u0161\u00ed pln\u011bn\u00ed, p\u0159edv\u00eddateln\u011bj\u0161\u00ed provoz a v\u011bt\u0161\u00ed schopnost slibovat dobu realizace.<\/p>\n\n<h2 class=\"wp-block-heading\">CTA<\/h2>\n\n<p>Jste-li st\u00e1vaj\u00edc\u00edm prodejcem\/partnerem, nejrychlej\u0161\u00ed v\u00fdhrou je pova\u017eovat ekosyst\u00e9m XPEL za syst\u00e9m: vybrat spr\u00e1vn\u00fd model prodejce, zp\u0159\u00edsnit \u017eeb\u0159\u00ed\u010dek nab\u00eddek a vytvo\u0159it kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti t\u00fdkaj\u00edc\u00ed se m\u00edry p\u0159ipojen\u00ed a rychlosti pln\u011bn\u00ed. Pak vyu\u017eijte ro\u010dn\u00ed cyklus ud\u00e1lost\u00ed k obnoven\u00ed skript\u016f, bal\u00ed\u010dk\u016f a \u0161kolen\u00ed. <\/p>\n\n<p>Jste-li potenci\u00e1ln\u00ed partner, za\u010dn\u011bte t\u00edm, \u017ee zmapujete svou sou\u010dasnou kapacitu (objem instalac\u00ed, po\u010det zam\u011bstnanc\u016f, discipl\u00ednu pl\u00e1nov\u00e1n\u00ed) na t\u0159i dealersk\u00e9 modely a uvedete, jakou podporu budete pot\u0159ebovat, abyste mohli \u0161k\u00e1lovat bez poklesu kvality.<\/p>\n\n<h2 class=\"wp-block-heading\">Odkazy<\/h2>\n\n<p>[1] Sta\u0148te se prodejcem XPEL - roz\u0161i\u0159te sv\u00e9 podnik\u00e1n\u00ed ( <a href=\"https:\/\/www.xpel.com\/for-business\/dealers\">https:\/\/www.xpel.com\/for-business\/dealers<\/a>)<br\/>[2] Sta\u0148te se prodejcem XPEL | Roz\u0161i\u0159te sv\u00e9 podnik\u00e1n\u00ed s XPEL ( <a href=\"https:\/\/www.xpel.com\/become-a-dealer\">https:\/\/www.xpel.com\/become-a-dealer<\/a>)<br\/>[3] XPEL Dealer Conference ( <a href=\"https:\/\/www.xpel.com\/dealer-conference\">https:\/\/www.xpel.com\/dealer-conference<\/a>)<br\/>[4] XPEL Ud\u00e1losti - Nadch\u00e1zej\u00edc\u00ed v\u00fdstavy a expozice ( <a href=\"https:\/\/www.xpel.com\/events\">https:\/\/www.xpel.com\/events<\/a>)<br\/>[5] XPEL Investor Deck \u0159\u00edjen 2025 ( <a href=\"https:\/\/s204.q4cdn.com\/619560229\/files\/doc_presentations\/2025\/Oct\/XPEL-Investor-Deck-October-2025.pdf?utm_source=chatgpt.com\">https:\/\/s204.q4cdn.com\/619560229\/files\/doc_presentations\/2025\/Oct\/XPEL-Investor-Deck-October-2025.pdf<\/a>)<br\/>[6] XPEL hl\u00e1s\u00ed r\u016fst tr\u017eeb o 11,1 % na 125,4 milionu dolar\u016f ve 3. \u010dtvrtlet\u00ed 2025 (Business Wire) ( <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251105973765\/en\/XPEL-Reports-Revenue-Growth-of-11.1-to-%24125.4-million-in-Third-Quarter-2025-Announces-Strategic-Investments-in-Manufacturing-and-Supply-Chain?utm_source=chatgpt.com\">https:\/\/www.businesswire.com\/news\/home\/20251105973765\/en\/XPEL-Reports-Revenue-Growth-of-11.1-to-%24125.4-million-in-Third-Quarter-2025-Announces-Strategic-Investments-in-Manufacturing-and-Supply-Chain<\/a>)<br\/>[7] XPEL Q3 2025 Earnings Call Transcript (The Motley Fool) ( <a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2025\/11\/06\/xpel-xpel-q3-2025-earnings-call-transcript\/?utm_source=chatgpt.com\">https:\/\/www.fool.com\/earnings\/call-transcripts\/2025\/11\/06\/xpel-xpel-q3-2025-earnings-call-transcript\/)<\/a><br\/>[8] Trh s ochrann\u00fdmi f\u00f3liemi v Severn\u00ed Americe (Grand View Research) ( <a href=\"https:\/\/www.grandviewresearch.com\/horizon\/outlook\/paint-protection-film-market\/north-america?utm_source=chatgpt.com\">https:\/\/www.grandviewresearch.com\/horizon\/outlook\/paint-protection-film-market\/north-america<\/a>)<br\/>[9] Velikost trhu s ochrann\u00fdmi f\u00f3liemi na n\u00e1t\u011bry 2025-2029 (Technavio) ( <a href=\"https:\/\/www.technavio.com\/report\/paint-protection-film-market-industry-analysis?utm_source=chatgpt.com\">https:\/\/www.technavio.com\/report\/paint-protection-film-market-industry-analysis<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketingov\u00e1 strategie spole\u010dnosti XPEL pro rok 2026 se soust\u0159ed\u00ed na opakovateln\u00fd syst\u00e9m: budov\u00e1n\u00ed popt\u00e1vky prost\u0159ednictv\u00edm zna\u010dky a v\u00fdkonnostn\u00edho marketingu, aktivace partner\u016f prost\u0159ednictv\u00edm \u0161kolen\u00ed, softwaru a podpory a efektivn\u00ed konverze prost\u0159ednictv\u00edm dealersk\u00fdch a maloobchodn\u00edch pracovn\u00edch postup\u016f v cel\u00e9 Severn\u00ed Americe. Ve\u0159ejn\u00e9 materi\u00e1ly zd\u016fraz\u0148uj\u00ed strukturovan\u00e9 \u0161kolen\u00ed nap\u0159\u00ed\u010d kl\u00ed\u010dov\u00fdmi produktov\u00fdmi \u0159adami, p\u0159\u00edstup ke vzor\u016fm DAP a vyv\u00edjej\u00edc\u00edm se n\u00e1stroj\u016fm digit\u00e1ln\u00edch pracovn\u00edch postup\u016f a nep\u0159etr\u017eitou provozn\u00ed podporu, kter\u00e9 maj\u00ed partner\u016fm pomoci standardizovat kvalitu a \u0161k\u00e1lovat dod\u00e1vky. Spole\u010dnost XPEL tak\u00e9 vyu\u017e\u00edv\u00e1 akce a svou konferenci pro dealery jako kl\u00ed\u010dovou aktiva\u010dn\u00ed p\u00e1ku k pos\u00edlen\u00ed p\u0159\u00edru\u010dek, vzd\u011bl\u00e1v\u00e1n\u00ed a dynamiky partner\u016f.  <\/p>\n<p>Z hlediska v\u00fdhledu do let 2027-2028 je pravd\u011bpodobn\u00e9, \u017ee pokra\u010duj\u00edc\u00ed investice do v\u00fdroby a dodavatelsk\u00e9ho \u0159et\u011bzce, jako\u017e i dozr\u00e1vaj\u00edc\u00ed model integrace prodejc\u016f a maloobchodn\u00edch prodejc\u016f, zv\u00fd\u0161\u00ed spolehlivost a konzistentnost realizace pro partnery, zat\u00edmco konkurence v boji o popt\u00e1vku se zintenzivn\u00ed. Pro prodejce je v\u00fdhodou p\u0159ehledn\u011bj\u0161\u00ed balen\u00ed, vy\u0161\u0161\u00ed v\u00fdkonnost v oblasti v\u00e1zanosti a p\u0159edv\u00eddateln\u011bj\u0161\u00ed pln\u011bn\u00ed. Nejprakti\u010dt\u011bj\u0161\u00edm dal\u0161\u00edm krokem je zvolit spr\u00e1vn\u00fd model dod\u00e1vek pro jednotliv\u00e9 lokality, zp\u0159\u00edsnit \u017eeb\u0159\u00ed\u010dek nab\u00eddek do jednoduch\u00fdch bal\u00ed\u010dk\u016f, stanovit m\u011b\u0159iteln\u00e9 kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti (attach rate, lead-to-install rate, doba obratu) a vyu\u017e\u00edt ro\u010dn\u00ed cyklus akc\u00ed XPEL k osv\u011b\u017een\u00ed \u0161kolen\u00ed, skript\u016f a proveden\u00ed kampan\u011b.  <\/p>\n","protected":false},"author":1,"featured_media":8428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-8427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aktu\u00e1ln\u00ed marketingov\u00e9 strategie a kampan\u011b spole\u010dnosti XPEL - 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a professional PPF manufacturer and car film supplier delivering high-quality Paint Protection Film (PPF) with self-healing performance and hydrophobic surface properties. 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